Business Model · COOLUX

COOLUX operates where outlet supply meets Chinese consumption. One supply chain feeds three businesses — wholesale, physical retail and online retail — so that stock, price and brand access stay consistent across every channel.

Our supply chain starts at Orlando International Premium Outlets in Florida, where we hold purchasing rights across more than 200 brand factory stores. Goods are consolidated, checked for authenticity, shipped and cleared for arrival in China — then distributed to franchise stores, buyer stores, live-commerce rooms and online marketplaces.

Business Type Distribution

Three businesses, one supply chain

01

Outlets Wholesale Purchase

美国奥特莱斯全球批发

Real-time shared warehouse stock with top-tier outlet brands
Consolidated international logistics and customs clearance
Global sourcing and exclusive merchandise orders

02

New Retail Chain

新零售连锁品牌

Multi-brand selection under one roof
Private-domain distribution platform for members
Brand investment and franchise agency services

03

E-commerce Operation

名品电商 · 电商运营

Brand partnerships across major marketplaces
One-piece drop shipping for stores and creators
E-commerce OEM and full-store operation

01 · Wholesale

Purchasing at the outlet warehouse

What is an outlet? →

Orlando International Premium Outlets

4959 International Drive, Suite 1F-A, Orlando, FL 32819 — our US purchasing base, with 200+ brand factory stores under one address.

Primary source. We buy stock and place forward orders directly with the outlet warehouse, not through distributors. Price advantage. Cost is set at outlet warehouse purchasing price, which is what makes outlet retail pricing possible downstream.

We support brand owners, enterprises, physical stores and e-commerce customers through one account team.

01

Confirm the plan

Brands, categories and quantities are agreed, then confirmed against live outlet stock.

02

Outlet confirmation

The outlet confirms purchasing demand and reserved inventory; 80% of payment is settled.

03

Shipping & pickup

Sailing date is fixed and the balance 20% is paid; goods move to the consolidation warehouse.

04

Arrival & customs

Import declaration and clearance, then delivery to the designated warehouse in China.

Stocking lead time 3–10 days for a single brand · total cycle around 60 days · goods are checked before every shipment.

02 · New Retail Chain

People, product, place — rebuilt for outlet retail

Our chain model connects private-domain distribution, outlet-priced stock and online/offline venues, so every store is both a shop and a distribution node.

Customers人Private-domain distribution —
every member can become a retailer

Products货Outlet stock updated in real time
200+ brands, 200k+ SKUs

Place场Online and offline full-channel
stores, mini outlets, live rooms

Brand depth — a wide, high-appeal brand matrix under one roof.
Smart store — a complete smart-store setup kit, from fixtures to systems.
Operating guidance — academy-style training, launch and daily operation support.
Cross-industry cooperation — member exchange with hotels, beauty and lifestyle partners.
Value-added services — authentication, styling, after-sales and member experiences.

Brand Collection Stores

Multi-brand stores in premium malls

Our collection-store format places exclusively authorized brands inside mainstream shopping centres — a turnkey way for malls to lift brand level and occupancy.

City / Store	Brands in store
Beijing Xinchenli Shopping Center	Calvin Klein · Tommy Hilfiger · Victoria's Secret · Abercrombie & Fitch
Guangzhou Huamei International	Calvin Klein · Tommy Hilfiger · Victoria's Secret · Abercrombie & Fitch · American Eagle
Guangzhou Zhujiang New Town	Calvin Klein · Tommy Hilfiger · Abercrombie & Fitch · American Eagle
Hangzhou Huanglong Vanke	Calvin Klein · Tommy Hilfiger · Abercrombie & Fitch · American Eagle
Hangzhou Gemdale Plaza	Calvin Klein · Tommy Hilfiger · Victoria's Secret · Abercrombie & Fitch
Hohhot Tianyuan Outlets	Calvin Klein · Tommy Hilfiger / Abercrombie & Fitch · American Eagle
Tianjin Youa Outlets	Calvin Klein · Tommy Hilfiger
Tianjin Youyi Department Store	Victoria's Secret
Xi'an Jinying International Qujiang	Victoria's Secret
Xi'an Lintong Scitech Outlets	Victoria's Secret
Xinjiang Huijia Times Changji	Victoria's Secret

Mini Outlet Project

The mini outlet

A 2,000–3,000 sqm outlet inside a city mall: open brand walls, a member lounge and a service bar, with outlet pricing on 200+ brands.

Deyang Wuyue Plaza

Sichuan · 2,800 sqm · opened January 2022

2F, Wuyue Plaza, Deyang. The first full-format COOLUX mini outlet, pairing brand walls with an SVIP lounge and coffee bar.

Chengdu Great Magic Cube

Sichuan · 2,300 sqm · opened September 2022

2F, Great Magic Cube, Chengdu. A curved-plan store with a central service island, VIP salon and wine bar.

Operation Model

Traffic in, members out

Traffic · 流量

Private domain — city store managers, distributors and member referral chains.
Public domain — new media, information platforms, live-stream platforms, MCN/KOL and marketplaces.
Other — natural store traffic, app/mini-program members, cross-industry member exchange.

Members · 会员

Online mall — a million-item selection for members.
Community operation — WeCom and CRM member programmes.
Content operation — content centre and empowerment channels.

Data · 数据

Marketing, store, consumer and user data converge into one database.
Assortment, pricing and promotion decisions are made from that shared view.
Every franchise store receives a monthly performance review.

Authenticity

Authentic traceability guarantee

Four layers of verification stand behind every item we ship.

01

China Quality Inspection Association

One of the initiating members of the brand leather goods inspection group standard.

02

National Consumer Goods Inspection Center

Jointly established a national inspection × European international appraisal workshop.

03

National appraisal team

Partnered with the luxury appraisal centre of China Inspection Group.

04

Official RFID traceability

UHF RFID anti-counterfeit labels with globally unique TID chips and traceability codes.

City Partners Wanted

Open a COOLUX store in your city

We work with four partnership formats: regional city agency, single-store franchise, pop-up store and jointly-operated direct management. Each includes site assessment, store design, fixture supply, first assortment, staff training and launch support.

Tell us your city, the mall and the space you have in mind — we will come back with a format recommendation and an opening plan.

Become a partner →

Global luxury supply chain,three engines of growth