About Us · COOLUX

Xi'an COOLUX Brand Management Co., Ltd. (COOLUX) was registered in 2018. We are the long-term partner in China of Premium Outlets and hold purchasing and distribution rights for all of its brands.

As the exclusive official authorization holder in China, we represent Victoria's Secret, Abercrombie & Fitch, Hollister, American Eagle, Calvin Klein and Tommy Hilfiger — brands that define American casual and lifestyle retail. Alongside these exclusive authorizations, we source more than 200 international brands directly from US outlet warehouses, covering ready-to-wear, bags, shoes and accessories, and beauty.

COOLUX positions itself as a diversified commercial company committed to two things: providing buyers with the best products and trading services, and providing agents with excellent mall resources, store opening services and operating philosophy.

“Brand direct purchasing, one-stop shopping.” Every item we ship starts at an outlet warehouse, is authenticity-checked, and reaches our partners with traceable provenance.

What we do

Outlets wholesale purchase — real-time shared warehouse stock, consolidated international logistics and global sourcing.
New retail chain stores — COOLUX mini outlets, multi-brand collection stores and beauty collection formats.
E-commerce operation — brand cooperation, one-piece drop shipping for stores, and e-commerce OEM services.

Exclusive Authorizations in China

Through our partnership with Premium Outlets, COOLUX is the only official authorised party in China for the following brands.

ExclusiveVICTORIA'S SECRET维多利亚的秘密

ExclusiveABERCROMBIE & FITCH阿贝克隆比 & 费奇

ExclusiveHOLLISTER霍利斯特

ExclusiveAMERICAN EAGLE美国鹰

ExclusiveCALVIN KLEIN卡尔文·克莱恩

ExclusiveTOMMY HILFIGER汤米·希尔费格

Our Stores

Mini outlets, designed as destinations

Our mini outlet format condenses the outlet experience into 2,000–3,000 sqm city stores: open-plan brand walls, a member lounge and a service bar — a retail format that works inside premium shopping malls.

Mini outlet · COOLUX

Deyang Wuyue Plaza store
2F, Wuyue Plaza, Deyang, Sichuan · 2,800 sqm · opened January 2022

Chengdu Great Magic Cube store
2F, Great Magic Cube, Chengdu, Sichuan · 2,300 sqm · opened September 2022

Both stores combine outlet pricing with a full-service member lounge (SVIP), styling advice and a coffee & wine bar — turning a discount purchase into a leisure experience.

See the full business model →

Why COOLUX

Four commitments to our partners

01

Primary source

We buy at the outlet warehouse, not through layers of distributors — 200+ world brands, outlet warehouse pricing.

02

Authenticity

Every shipment is verified with our authenticity partners and carries official RFID traceability labels.

03

Store enablement

Smart store setup, merchandising plans, staff training and an academy-style operating guide for every franchise store.

04

Full-channel supply

Wholesale, physical stores, buyer stores, live commerce and e-commerce platforms are served from one inventory pool.

05

Logistics

Consolidated international freight, customs clearance and bonded warehousing with a 3–10 day stocking cycle per brand.

06

Data & content

Marketing, store, consumer and user data are combined into a shared database that supports assortment decisions.

Brand direct, since 2018